Privacy Notice
This privacy notice tells you what to expect us to do with your personal information.
Our contact details:
Post - Unit 4 , Gamma Orchard Industrial Estate, Toddington, Gloucestershire, GL54 5EB
Telephone - 01242 620003
Email - sales@deversaddlery.com
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
• Names and contact details
• Addresses
• Purchase or account history
• Payment details (including card or bank information for transfers and direct debits)
• Credit reference information
• Account information
• Information relating to loyalty programmes
• Website user information (including user journeys and cookie tracking)
• Photographs or video recordings
• Identification documents
• Information relating to compliments or complaints
• Information relating to sponsorship
We collect or use the following information for the operation of customer accounts and guarantees:
• Names and contact details
• Addresses
• Payment details (including card or bank information for transfers and direct debits)
• Purchase history
• Account information, including registration details
• Information used for security purposes
• Marketing preferences
We collect or use the following information for service updates or marketing purposes:
• Names and contact details
• Addresses
• Marketing preferences
• Location data
• Recorded images, such as photos or videos
• Purchase or viewing history
• IP addresses
• Website and app user journey information
• Information relating to sponsorship
• Records of consent, where appropriate
• Identification documents
• Financial transaction information
Lawful bases
Our lawful bases for collecting or using personal information to provide services and goods are:
• Contract
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
• Contract
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
• Legitimate interest:
o We use data to enable us to manage queries and complaints and to enable us to provide our customers and clients the best service/product and a secure experience. We process personal data for considered and appropriate direct marketing purposes, to enrich the experience of the customer or client and to provide offers and information.
Where we get personal information from
• People directly
• Publicly available sources
How long we keep information
Financial – We will keep relevant records for a minimum of seven years or longer should the statutory regulations change
Supplier - We will keep relevant information for a minimum of seven years or longer whilst the supplier is still an active contact of the business
Customer – We will keep customer information for a minimum of ten years or longer when the customer is still active. Notwithstanding the above, we will remove customer information promptly when requested to do so
Who we share information with
Other organisations
• Professional or legal advisors
• External auditors or inspectors
• Professional consultants
• Publicly on our website, social media or other marketing and information media (where appropriate)
• Trusted partners
Our trusted partners each have their own privacy policies and terms and conditions. Dever Saddlery Ltd has no control over these, and they may change over time. We will endeavour to monitor any such changes, and terminate our use of their services, should we deem their privacy policy to be in conflict with our own or in any way a threat to your privacy.
Our partners are listed below:
Google - We never share your personal information with Google, but your information may be used to profile you against your existing Google account. This in turn allows us to serve you with relevant advertising on Google’s sites based on your browsing and purchase history.
DHL and Post Office - To complete your online transactions, we will send the required details to our courier partners. This will include, but is not limited to: Name, Address, Phone Number and Email Address
Facebook - We never share your personal information with Facebook, but your information may be used to profile you against your Facebook account. This in turn allows us to serve you with relevant advertising on Facebook based on your browsing and purchase history.
WIX – Our website platform
Your data protection rights
Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal data.
Your right to rectification - You have the right to ask us to rectify personal data you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal data in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal data in certain circumstances.
Your right to object to processing - You have the right to object to the processing of your personal data in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent.
You don’t usually need to pay a fee to exercise your rights. If you make a request, we have one calendar month to respond to you.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
How do we use cookies?
Shopping Cart - When you add multiple items to your cart, a cookie is used to remember all the items that are in your cart. This cookie is stored for a short period of time, in case you want to return to our site later that day to complete your purchase(s).
Recommendations - A cookie is used to recommend a range of products that might be relevant to your interests, based on the content you've viewed on our site.
Customer Login - When you log in to our website, we set a cookie that keeps you logged on, so you can check out from our website without having to enter your password more than once. This cookie is short-term and will be remembered for around 24 hours.
Payment Providers - If you wish to pay using PayPal, cookies are required to retain your order details when you leave the Dever Saddlery website, to process your payment on PayPal.
Analytics - We use a service called Google Analytics to provide insight into how customers use our website. For example, we can see what the most visited products are, identify issues, or find out if anyone read our latest blog! We use this information to improve your customer experience, like showing you our most popular gear, improving the speed of the website and providing content you want to read.
Please Note: This cookie stores no personal information about you and your personal browsing activity is anonymised, so cannot be monitored individually. Analytics cookies can be stored for up to around 30 days. This allows us to see how many users have returned to the site after an initial visit.
Facebook Modules - The embedded Facebook comments and Facebook Like buttons use cookies, set by Facebook, to determine whether you are currently logged into Facebook or not. These cookies are not used to collect data. We do not have access to this cookie data. Both of these services are hosted by Facebook on facebook.com.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
June 2024